Why Does Packaging Design Matter?

Why Does Packaging Design Matter?

Packaging design is more than just choosing the right colors and imagery.  At New-Tech, we understand that your product is unique and requires the proper design and materials based on size, weight, degree of fragility, and retail-readiness.  We provide structural, industrial, and protective packaging design that will meet all of your needs.

What To Consider When Design Product Packaging

  • Your Customers Evolve
    Your product line should change along with the styles and preferences of your customers. As you work to improve your product, we can work to improve your packaging.  Give your customers what they are looking for and provide top-quality packaging to go along with it!
  • Order dynamics are changing.
    The size of your customer’s order, the case count, the distance they have to travel, the method of shipping. As these dynamics change, your packaging will need to change as well.
  • Regulatory changes.
    The regulatory environment is constantly changing, which creates demands for new packaging in affected industries. For instance, the FDA’s decisions affect the packaging of food, OTC medications, prescription drugs, and medical devices.  Today’s packaging will be out-dated with the next regulatory change.
  • Marketing campaigns change.
    As you launch new marketing campaigns, your packages have to change.  Each season your packaging must evolve with trends, freshened designs and new value statements.
  • Marketplace evolution.
    Your marketplace is changing.  Costs are changing.  The supply chain is changing. Shipping options are changing.  Where people buy (Amazon vs Sears) is changing.  What worked really well with your packaging yesterday may not be great today, and probably won’t work well tomorrow.

Does Product Packaging REALLY Matter

The short answer is yes.  Consider this, a retailer is looking at your product versus carrying an competitors product line.  Odds are, they are going to choose the product that has the best visually enticing package. Retailers know that they will be able to create an enticing display around it, and it will look fantastic. Goods that aren’t nicely packed might not even make it past the initial screening and onto the shelves.

Making sure that your products are correctly packaged and branded is essential if you want to grow your business. If you’re happy with average sales, then stick to mediocre branding. But, if you want to make an impact, create branding to match.

Why Choose New-Tech Packaging for Your Packaging Needs?

You’re already packaging your products.  You just need to package them better, faster, and cheaper.  That’s where New-Tech excels.

Get in touch and allow us to do a packaging analysis in your facility. Our packaging audit process will uncover significant savings and helps to deliver your Better, Faster, Cheaper.