How to Choose the Right Packaging for Your Product

How to Choose the Right Packaging for Your Product

Cut packaging costs without cutting corners.

Selecting the best custom-product packaging can make a difference in the safe delivery of your goods to your customers. Get it wrong, and the costs and repercussions could put a severe dent in your business’s budget and reputation.

Maximizing the efficiency of your packaging is a smart business decision, as the right container reduces your storage, transit, and fuel costs.

OK, so how do you choose the right packaging for your product? Read on.

Choose the Right Size Packaging

Size matters – and it costs you! Gone are the days when weight was the only thing delivery partners considered when setting charges for shipments. As most business owners know, they now calculate shipping charges by dimensional weight (DIM), too.

If your DIM is higher than you expected, your costs rise and ding your company’s budget. So, be careful to match your package size to your product correctly to reduce your DIM costs.

Add Unique Design Elements

Product packaging is part of your sales-and-marketing strategy. Your customers are more likely to make a repeat purchase if your product comes in high-quality or gift-like packaging.

Aside from shipping products cost-effectively, high-quality packaging delights your customers, increases your brand value, and boosts your reputation.

Take the time to research effective design techniques to make your corporate packaging stand out from the competition. Essential design elements and copy are simple to execute and won’t cost more than they make for you!

Packaging Transportation and Compliance Requirements

Eye-catching packaging is useless if it doesn’t protect your product in transit. At New Tech Packaging, we consider protection above all else.

Custom packaging makes it possible for you to get your shipment to its destination with minimal to no damage.

Focus on design materials that support fragile and bulky items, and packaging that stacks well, like corrugated packaging or rigid plastic tubing.

Documents travel well in weatherproof jiffy bags, while fragile items demand foam packaging.  Heavy-duty things do best in corrugated plastic packaging.

You must understand security and cargo liability regulations when you are packaging a box for shipping. Package and seal your delivery so that, if opened for examination, it is immune to damage later in transit.

Remember this: It costs far more to replace damaged goods than to pay for proper protective packaging at the onset.

Packaging Ergonomics and Sustainability

Ergonomics is a fancy term for how easy it is to interact with your package.

Consider this. In 2008, Amazon decided to invest a load of money into developing frustration-free packaging. After all, if customers can’t open your parcels easily, they’re less likely to make repeat purchases.

Don’t forget to use eco-friendly packaging, including returnable packaging or materials like recycled corrugated cardboard and packing peanuts. Extended Producer Responsibility (EPR) reforms now deem manufacturers responsible for their products’ lifecycles.


We hope you’ve picked up some useful tips from this post to improve your packaging process.

In short, package size, durability, condition, and weight feature prominently if you’re looking to cut costs at your business. It’s also wise to factor in package design, ergonomics, and eco-friendliness to delight and retain your customers.

Want to know how New Tech Packaging can help you to optimize your parcel delivery, regardless of your industry? Contact our representatives today, and we’ll put you on the right track.